So that would be a hurdle, but the landscape for marketing is really changing in the music instrument industry with direct and (online) sales."Ĭarson Kiesel, the president of Carvin Corp., sees only advantages with the advent of Kiesel Guitars and the continuation of Carvin Guitars, both under his brother Mark's purview. The Carvin name is very well known and brand recognition takes a long time to develop. If you said 'Kiesel Guitars' to me, I would not know what that is, so they may have an uphill challenge with that. "But I think they're kind of going out on a limb, because the Carvin name is very established.
#Why did carvin guitars close down professional#
"It kind of makes sense to have a guitar division and an amplifier and and professional (audio) division," said Mark Agustin, the owner of Mark's Guitar Exchange, which opened in San Diego in 1985. The decision to launch the new Kiesel Guitars line is seen as a bold move by some music industry experts but as a potential risk by others. This move will cut down costs for consumers, according Jeff Kiesel. However, Carvin Guitars and Kiesel Guitars plans to soon begin handling overseas sales of all of its instruments directly. does all of its North American sales direct to its customers, bypassing music stores and independent instrument and amplification dealers. In order to do this, we realized some years ago that, to be leaders in the industry, we had to separate things a little."Ĭarvin Corp. "In a way, it's like Toyota and Lexus, where - in order to make sure each of the company's divisions are thought of in the highest regard - we had to re-brand.
"This is our way of separating things," said Richard Cruz, Jr., who oversees Carvin's advertising and media & Artist Relations. Carvin Corp.’s 100 employees will be divided equally between the old and new companies. Each described the split as an amicable one, which they think will be mutually beneficial. had between $14 million and $15 million in sales in 2014, according to Carson and Jeff Kiesel, who both spoke by phone Tuesday to U-T San Diego. Both companies have the Carvin name, and (starting April 1) we'll be focused on having dual websites."Ĭarvin Corp. In a separate interview, Carson Kiesel said: "We birthed the new company today, so we see it as an expansion. But whether that will be one year from now, or five years, I don't know." "At some point, I see us moving into our own facility. “We just want to build the (guitar and bass) brand into the best instrument line it can be,” Jeff Kiesel said. Jeff’s father, Mark Kiesel, is the president of Kiesel. President Carson Kiesel and Kiesel Guitars Vice President Jeff Kiesel, who is Carson’s nephew. Both Carvin and Kiesel will debut new signature model guitars at the NAMM show, which runs Thursday through Sunday.įor now, Carvin and Kiesel will continue to operate under the same roof, according to Carvin Corp. Its instruments are endorsed by such six-string stars as Allan Holdsworth and Frank Gambale, both of whose signature guitar lines are made and marketed by Carvin. I case you are wondering- it is a left handed guitar but it has a right handed headstock, very cool.next job is to glue the wings on - can't wait to see it myself! The music is from Paligap-a great Scottish band with an outstanding guitar player who goes by the name of Anderson Council.Kiesel Guitars and Carvin Guitars interview with owners Mark & Jeff KieselĬarvin currently makes an estimated 5,000-plus guitars and bass guitars annually.
#Why did carvin guitars close down free#
I have taken so many pictures that it was difficult to choose just a few for the blog so I had an idea to make a slideshow- a new format for keeping you updated with my custom builds?.why did I not think of that before? Now you can hear one of my guitars being played while you watch another one taking shape - How fantastic is that. (Please feel free to make a comment.) It took a little longer to put the slideshow together but I hope you will agree it is a better way of showing more of what goes on in the Bailey workshop. Since then I have been making very good progress - it is almost starting to look like a guitar. Simon's custom Exotica Simon visited in March to design his guitar and choose his wood, parts, etc.